Direct, digital & data-driven marketing / Lisa Spiller.

By:

Spiller, Lisa [author.]

Material type: Text

TextPublisher: Thousand Oaks : SAGE, 2020Edition: FifthDescription: 752 pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529708172

Subject(s):

Business Marketing

DDC classification:

658.872

Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.872 S655 2020 (Browse shelf(Opens below))	C.1	Available	008266

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Previous	658.87 L668 Retailing management /	658.87 L668 Retailing management /	658.87 P356 2021 Marketing strategy : based on first principles and data analytics	658.872 S655 2020 Direct, digital & data-driven marketing /	658.872 م ت ح الملخصات والسير الذاتية المؤتمر العلمي السنوي السابع عشر : المعاملات الالكترونية ( التجارة الالكترونية- الحكومة الالكترونية) في الفترة من 19-2009/5/20 /	658.872 م ت ح بحوث المؤتمر العلمي السنوي السابع عشر : المعاملات الإلكترونية ( التجارة الالكترونية- الحكومة الالكترونية) في الفترة من 19-2009/5/20 : الجزء الأول /	658.872 م ت ح بحوث المؤتمر العلمي السنوي السابع عشر : المعاملات الإلكترونية ( التجارة الالكترونية- الحكومة الالكترونية) في الفترة من 19-2009/5/20 : الجزء الثاني /	Next

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"-- Provided by publisher.

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