The Rise of The Platform Marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

By:

Dempster, Craig

Contributor(s):

Lee, John, 1974-

Material type: Text

TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Edition: 1st editionDescription: xii, 228 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119059721

Subject(s):

Additional physical formats: Online version:: Rise of the platform marketerDDC classification:

658.8

Contents:

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.8 D467 2015 (Browse shelf(Opens below))	C.1	Available	008290

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Includes index.

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

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