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61.
Cases in strategic marketing management : business strategies in Muslim countries / John A. Quelch. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: NJ : Prentice Hall, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.802 Q387.

62.
Marketing communications : an integrated approach / P R Smith with Jonathan Taylor. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.802 S642.

63.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.802 W177.

64.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 W177.

65.
Integrated marketing communications : the holistic approach / Tony Yeshin. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Oxford : Butterworth Heinemann, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.802 Y477.

66.
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Kogan Page, 2004
Availability: Items available for loan: Central Library (1)Call number: 658.804 C527.

67.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.804 H982.

68.
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: NJ : Prentice Hall, 1999
Availability: Items available for loan: Central Library (2)Call number: 658.812 H296, ...

69.
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Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.812 P346.

70.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 2000
Availability: Items available for loan: Central Library (2)Call number: 658.82 S556, ...

71.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.83 H153.

72.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: NJ : Prentice Hall, 1999
Availability: Items available for loan: Central Library (2)Call number: 658.83 M249, ...

73.
Marketing research / Peter M. Chisnall. by
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 2001
Availability: Items available for loan: Central Library (10)Call number: 658.83 C542, ...

74.
Marketing research : an aid to decision making / Alan T. Shao. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.83 S528.

75.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Harcourt College Publishers, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.83 C563.

76.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 9th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ft. Worth : Harcourt College Publishers, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8342 B632.

77.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: N.J : Prentice Hall, 1997
Availability: Items available for loan: Central Library (1)Call number: 658.8342 S333.

78.
Marketing strategy: planning, implementation, and control / Subhash C. Jain" by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Cengage Learning, 2004
Availability: Items available for loan: Central Library (2)Call number: 658.8 J254, ...

79.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: England : Addison Wesley , 1998
Availability: Items available for loan: Central Library (3)Call number: 658.8 A327, ...

80.
Marketing channels : a management view / Bert Rosenbloom. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 1995
Availability: Items available for loan: Central Library (4)Call number: 658.84 R813, ...

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