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101.
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International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Thomson Learning, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.848 D691.

102.
International marketing / Philip R. Cateora ... [et al.]. by
Edition: 13th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.84 C359.

103.
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 7th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: NJ : Pearson Prentice Hall, 2005
Availability: Items available for loan: Central Library (3)Call number: 658.8 A735, ...

104.
Marketing management :a south asian perspective / Philip Kotler ... [et al.]. by
Edition: 14th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Pearson Education, 2013
Availability: Items available for loan: Central Library (2)Call number: 658.8 K874, ...

105.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 B427.

106.
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Markets of one : creating customer-unique value through mass customization / James H. Gilmore and B. Joseph Pine II. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Harvard Business School Press, 2000
Availability: Items available for loan: Central Library (1)Call number: 670.427 G488.

107.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Central Library (2)Call number: 658.802 C898, ...

108.
Strategic marketing management cases / David W. Cravens ... [et al.]. by Series: The Irwin series in marketing
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: Central Library (1)Call number: 658.802 C898.

109.
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western College Publishing, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.83 M134.

110.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: N.J : Prentice Hall, 2003
Availability: Items available for loan: Central Library (2)Call number: 658.83 B967, ...

111.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr ... [et al.]. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2006
Availability: Items available for loan: Central Library (1)Call number: 658.8 W177.

112.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.8 B789.

113.
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Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, Taylor & Francis Group, 2016Copyright date: ©2016
Availability: Items available for loan: Central Library (1)Call number: 658.8/72.

114.
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Marketing management / Philip Kotler, Kevin Lane Keller, Salah Hassan, etc. by
Edition: 1 st ed. Arab world Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2012
Availability: Items available for loan: Central Library (1)Call number: 658.8 KPM 2012.

115.
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Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, 2017
Availability: Items available for loan: Central Library (1)Call number: 658.8 JVS 2017.

116.
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Business marketing management : a strategic view of industrial and organizational markets by
Edition: 8th,ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio, USA South-Western 2004
Availability: Items available for loan: Central Library (4)Call number: 658.8 S742, ...

117.
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Marketing Management / Kotler, Philip; Keller, Kevin Lane, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson, c2021
Availability: Items available for loan: Central Library (1)Call number: 658.8 K685 2021.

118.
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Entrepreneurial Marketing : how to develop customer demand / Edwin J. Nijssen. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2022
Availability: Items available for loan: Central Library (1)Call number: 658.8 N557 2022.

119.
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Marketing strategy : based on first principles and data analytics by
Edition: 2nd ed :
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Bloomsbury Academic, 2021
Availability: Items available for loan: Central Library (1)Call number: 658.87 P356 2021.

120.
Strategic Brand Management and Development : creating and marketing successful brands / Sotiris T. Lalaounis. by
Edition: 1st ed:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor and Francis Group, 2021
Availability: Items available for loan: Central Library (1)Call number: 658.8 L353 2021.

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